How's your utilisation?
How to market your service
Spend the morning with Marketing and Communications specialist Courtney Bennell, who will take you through the principles of marketing and help you to analyse your service strengths. Learn about different marketing methods, how to increase the visibility of your service within the community and systems and processes that support your service viability. You will walk away with a marketing plan that you can implement for your service.
Using digital media as part of your strategy
Build on the morning’s session by exploring digital and social media as part of your marketing strategy. Look at different social media platforms, such as Facebook and Instagram. Explore their purpose and possibilities for promoting your service, from set up through to monitoring and maintenance. Considerations around privacy, policy and responsibilities will be explored. You will have the opportunity to reflect on your current website and review websites from the sector in order to ensure your website tells your story.