How's your utilisation?
AM - How to market your service
Spend the morning going through the principles of marketing and analysing your service strengths. Learn about different marketing methods, how to increase the visibility of your service within the community and systems and processes that support your services viability. You will walk away with a marketing plan that you can implement for your service.
PM - Using digital media as part of your strategy
Build on the morning’s session by exploring digital and social media as part of your marketing strategy. Look at different social media platforms, such as Facebook and Instagram, their purpose and possibilities for promoting your service, from set up through to monitoring and maintenance. Explore considerations around privacy, policy and responsibilities. You will have the opportunity to reflect on your current website, review websites from the sector in order to ensure your website tells your story.
Links to Australian Professional Standards for Teachers
7.4 Engage with professional teaching networks and broader communities
Participate in professional and community networks and forums to broaden knowledge and improve practice.